Naturally Whitening. Clean. Vegan. Clean, organic, and natural ingredients replace decades-old synthetics and harsh abrasives in Better & Better Purity Toothpaste. It’s fluoride-free—and cleans and brightens with mild coconut foam (no SLS) and gentle scrubbers. The Fresh Mint flavor combines organic peppermint, organic spearmint, and organic menthol for a soft mint that leaves your mouth cool and your breath fresh. And our sugarcane tubes are better for the planet. Made from sugarcane instead of petroleum, our tubes are carbon neutral, BPA-free, and recyclable (depending on your local recycling guidelines). *If you previously tried our Remarkably Pure, PURITY is now mintier, thicker, foamier, and easier to squeeze—and contains the same great natural, vegan, organic ingredients.